Respecting your privacy

At ARMS Reliability, we recognize the importance of protecting and respecting the privacy of information collected about, and provided by you through use of our services.

Privacy Policy (European Countries) arrow icon

ARMS Reliability Europe LLP (company number OC375675) (we/us)  are committed to protecting your privacy, including your personal data.   We will be the data controller of any personal data which we collect from or about you. This Policy  sets out the  terms on which we will hold and process your personal data.   If you have any queries about this Policy or how we use your data, you can contact us using the contact details below.  

Please read this Policy carefully.  By contracting with us, you acknowledge that your personal data will be used in accordance with this Policy.     

When Do We Collect Information?  

We will collect information from you when you become our  customer or supplier, or contact us in person, by telephone, by e-mail, by post or by fax.  We also collect information from you when you voluntarily complete customer surveys, enter a competition or promotion, provide feedback or complete a contact form on our website.  

We may collect information about you from credit reference agencies when we undertake checks such as credit and  identity  checks.   We may collect information about you from mailing lists, online information platforms  or lead generation services  such as Pardot and Salesforce  

Information may also be collected about you when you visit our website (for example via cookies), such as your IP address and other browser-generated information.      

We  may  record all  calls  for training and equality purposes, to enable us to deal effectively with queries or complaints.     

What Information Will We Collect?  

We may collect the following information:

  • Your contact details or those of your employees, such as name, address, telephone number and email address   
  • Your date of birth, nationality, country of birth, country of residence,  employment status and tax identification number (i.e. National Insurance Number)   
  • Passport details, driving licence and utility bills   
  • Details of  any goods or services you sell to us, or ask us to supply   
  • Details of your credit history and any records held by financial crime prevention agencies, on the Electoral Register and by providers of utility service   
  • Details of your employment status, income and source of wealth   
  • [Your physical appearance and your activities when you visit our premises.]      

Before we can contract with you for the purchase or sale of goods or services, we  may  need to obtain certain information about you  to  verify your identity  so that we can  meet our obligations under the Money Laundering, Terrorist Financing and Transfer of Funds Regulations 2017 (the "Money Laundering Regulations 2017") and any other applicable legislation and for the purposes of assessing our  credit risk.  You are obliged to provide this information and if you do not provide it, we will be unable to contract with you.   

How We Will Use Your Information    

We use information held about you in the following ways:

  • to undertake checks such as credit and identity checks to enable us to comply with our anti-money laundering obligations and for the purposes of  assessing our  credit risk;   
  • to comply with our contractual obligations to you;   
  • to help protect your information and prevent unauthorised access to it;   
  • to deal with any queries, complaints or problems reported by you;   
  • for payment verification, debt tracing and debt recovery;   
  • to enable you to participate in our promotions or competitions;   
  • to enable you to participate in the interactive features of our website and to ensure that content from our website is presented  in the most effective manner for you and your computer/device;   
  • to generate statistics relating to use of our website;   
  • to provide you with information about other  goods or  services we offer that are similar to those that you have already contracted with us to provide, or enquired about.  You may opt out of receiving this information when we collect your details or at any time by contacting us using the contact details below;   
  • if required to do so by law and to the extent necessary for the proper operation of our systems, to protect us/our customers, or to enforce the terms of any contract that we have entered into with you;   
  • to notify you of changes to our terms of business;   
  • to ensure that our premises are secure and remain a safe working environment.

Our use of your personal data will be for one or more of the legitimate interests described above.   

Disclosure of Your Information    

We may disclose your information: 

  • to businesses that are part of the same group of companies as us, or that become part of that group;   
  • to our IT providers and others  who  provide  us with support services  (such as  [shipping and  delivery contractors])  so that we can  comply with our contractual obligations to you;   
  • to our appointed accountants, lawyers and other professional advisers (including our bankers), to the extent that they require access to the information in order to advise us;   
  • to credit reference agencies and other organisations to allow us to undertake the checks set out below;   
  • to debt collection agencies or to the Court;   
  • if required to do so by  any legal requirement;   
  • to  law enforcement agencies and others in order to  investigate or prevent fraud or activities believed to be illegal or otherwise in breach of applicable laws;   
  • to  HMRC if obliged to do so by law, who may pass this on to tax authorities in other jurisdictions; or   
  • if  we  or substantially all of our assets are acquired by a third party, in which case personal data held by us about  our customers and suppliers may be one of the transferred assets.      

We will not  disclose  your information to third parties other than as outlined above.     

Credit and  Identity  Checks  

As part of our contracting process we  may  carry out automated checks using your personal data, such as your name, postal address, date of birth, telephone numbers and employment status.   These checks include credit checks and  identity  checks and involve us obtaining information (such as your credit history) from credit reference agencies, the Electoral Register and providers of utility services.  

We need to carry out these checks in order to meet our obligations under the Money Laundering Regulations 2017 (and any other applicable legislation) and for the purposes of  assessing our  credit risk.   The information obtained from these checks is used by us to determine if an account can be opened or whether further information is required, based on factors such as whether we have been able to verify your identity or your credit history.  

Credit reference agencies will record the details of our search and may record whether or not your application to  contract with us  is accepted.  We may make periodic searches with  credit agencies to manage your account.    

We may provide information to financial and other organisations involved in fraud prevention to protect ourselves and our customers from theft and/or fraud.  If false or inaccurate information is provided and fraud is identified or reasonably suspected, details  may be passed to fraud prevention agencies who will record this.   This information may also be accessed by law enforcement agencies.  This information may be used by us  to prevent fraud and money laundering, for example, when processing applications for credit, managing credit or for debt recovery.   

Storage of Your Personal Data  

We will only keep your personal data for as long as we need to in order to fulfil the purpose(s) for which it was collected, as set out above in this Policy, and for as long as we are required to keep it by law.  

We retain  personal data collected in connection with the performance of  our  contractual obligations to you and the information provided to us for  identity  checks and anti-money laundering checks for 7 years after performance  of  our contract with you. You may require us to delete personal data  once that period has expired  unless we are required to retain that personal data for a longer period by law.  

We take appropriate security measures (including physical, electronic and procedural measures) to help safeguard your personal information from unauthorised access and disclosure.    

[We may transfer, or allow access to, your information internationally including to countries outside the European Economic  Area (EEA) when performing our contractual obligations to you.  We will ensure that your personal data is adequately protected when it is transferred outside the EEA in accordance with applicable data protection laws.]    

You can update your personal data by contacting  us.


Our website uses cookies to distinguish you from other users to enable us to provide you with a better experience when you browse our website and to allow us to improve our site.    

Your Rights    

You have the following rights  which can be exercised by contacting us using the details provided below:

The right:  

  • to ask us not to process your personal data for marketing purposes;   
  • to access personal information held about you and to obtain a copy of it   
  • to prevent any processing of personal data that is causing or is likely to cause unwarranted and substantial damage or distress to you or another individual;   
  • to obtain the rectification or completion of personal data which are inaccurate or incomplete;   
  • to restrict or object to the processing of your personal data and to request its erasure under certain circumstances;   
  • in certain circumstances, to receive  a copy of  your personal data in a structured, commonly-used and machine readable format and the right to require us to transmit that data to another data controller  where technically feasible;   
  • to be informed about any use of your personal data to make automated decisions about you, and to obtain meaningful information about the logic involved, as well as the significance and the envisaged consequences of this processing;    
  • to lodge a complaint about the way in which your personal data is being used; and   
  • to withdraw your consent to any use by us of your personal data otherwise than for one of the legitimate purposes set out above.  


Changes to Our Privacy Policy    

We reserve the right to amend this Policy at any time.  Any substantive changes we make to our Policy in the future will be notified to you in writing, but we would advise you to check  our  website regularly to ensure that you are familiar with the most up-to-date version.   

Contacting Us    

If you have any queries, comments or requests regarding this Policy or would like to exercise any of your rights set out above, you can contact us at:  


Privacy Policy (Non European Countries) arrow icon

We are bound by privacy, data protection and cookies laws applying in all counties in which we operate and we are committed to complying with such laws.

This policy applies to our operations as ARMS Reliability globally and sets out how we will collect, hold, use, manage and disclose personal information collected from you or that you provide to us. 

What information do we collect and how do we do it?

We collect the following personally identifiable information from you:

  • your name, title, company, position, e-mail address, country of residence, phone number, IP address;

We use secure third party payment processors and do not receive credit card or other financial information. If you have any questions regarding the use of your information to process a payment, please contact us using the email address below and we will put you in contact with the payment processor who has handled your payment.

We may collect personal information from you in the following ways:

when you register to request one or more of our services on one of the ARMS Reliability network of websites including,, and (network of websites);

  • in our recruitment and engagement of staff and contractors;
  • when you subscribe to our e-mail newsletter;
  • when you register for one of our training courses or webinars;
  • when you register to download our materials, including whitepapers, reports, articles, recorded webinars or eBooks;
  • from third party disclosures required to assist us in providing services to you, including our partners and conference and trade show organisers;
  • when you provide consent;
  • when required by law.



ARMS Reliability uses standard technology called cookies on its network of websites.  Cookies are small data files that are downloaded onto your computer or mobile device when you visit a particular website.  Cookies are used to enable the operation of a website, to maintain the quality and efficiency of a website, and to provide general statistics regarding use of a website.

Information about your computer hardware and software is automatically collected by ARMS Reliability using cookies. This information can include your IP address, browser type, domain names, access times and referring website addresses. We link this automatically-collected data to personally identifiable information such as your name, email address, address, and phone number to customize the advertising and content you see on our website. You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. The Help function within your browser should tell you how to do so.

Note, however, that in some cases, restricting, removing or refusing to accept cookies, may reduce the functionality of, or prevent access to, the network of websites visited by you.

Information about other people 

If you provide personal information about other people to us, you must tell that person that you are providing their personal information to us, obtain their consent and inform them that we can be contacted for further information.

How do we use personal information?

We will use your personal information for the purposes for which it was collected and for the following purposes:

  • to provide and promote goods and services that have been requested by you;
  • to customize our network of websites including the advertising and content you see on our network of websites;
  • to enhance your user experience on our network of websites.
  • to provide you with demonstration software for download;
  • to respond to your requests for and provide customer  support;
  • to send you business communications including our e-newsletter, updates and billing reminders
  • to send you information you agreed to receive about topics we think will be of interest to you;
  • to communicate with you in response to any inbound sales enquiries;
  • to market our services, offerings, and training events to our visitors and contacts.
  • to comply with legal obligations or in response to a request from law enforcement authorities or other government officials (including to meet national security or law enforcement requirements);


Disclosure of personal information

We do not sell or otherwise disclose the personal information we collect from you to others, except as described in this policy.

We may transfer or disclose your personal information to the following parties:

  • our related ARMS Reliability corporate entities, namely ARMS Reliability Pty Ltd, Arms Reliability Engineers LLC and Arms Reliability Europe LLP;
  • other parties as permitted or required by law or as we believe to be appropriate: (a) to enforce this policy; (b) to protect our rights, privacy, safety, confidentiality, reputation or property and/or that of our affiliates, you or others; (c) to prevent fraud or cybercrime; (d) to obtain legal advice; (e) to permit us to pursue available remedies or limit the damages that we may sustain. 


International Disclosure

As we operate globally, we may need to transfer or disclose the personal information we collect about you to other ARMS Reliability corporate entities, namely ARMS Reliability Pty Ltd, Arms Reliability Engineers LLC and Arms Reliability Europe LLP. These entities may operate in countries other than the country in which the information was originally collected, namely Australia, the United States of America or the United Kingdom. These countries may not have the same privacy laws as the country in which you initially provided the information. When we transfer your information to these countries, we will protect that information as set out in this policy or as otherwise disclosed to you at the time your information is collected.

Security of your Information

We are committed to protecting the security of information we collect about you. We use a variety of physical and electronic security technologies and procedures to help protect this information from unauthorised access, use or disclosure.

All our data is stored in electronic form in a secure CRM ( which uses industry best practice security settings including two factor authentication and data at rest security, privacy and reliability. Our security settings are certified and audited to standards as a service provider with the ISO/IEC 27001:2005 standard.

 Some of the measures we implement to protect the integrity of your personal information include:

  • password protected access to all systems and information;
  • security of all data at rest by SSL 3.0 / TLS 1.0 global step-up certificates from Verisign.

While we endeavour to keep your personal information secure and confidential, we will not be responsible for any breach of security caused by third parties and do not represent that our network of websites are completely secure.

Links to other Websites

Our network of websites may provide links to other websites owned and controlled by others for your convenience and information. These websites may operate independently to ARMS Reliability and may have their own privacy policies. We are not responsible for the privacy practices of any website that we do not own or otherwise control.

Retention of Information

Your personal information will be retained for only as long as it is needed and it will then be disposed of lawfully and securely by destroying or de-identifying it.

How to access and correct your personal information

We take all reasonable steps to ensure that the personal information we hold about you is accurate, complete and up to date. If you wish to access or correct personal information that we hold about you, please contact us using the email address below.

Changes to this policy

We may amend this policy from time to time. We reserve the right to change this policy at any time and to notify you of those changes by posting an updated version of this policy on our website.

It is your responsibility to check our policy each time before you access our website for any changes. Your continued use of our network of websites or ARMS Reliability's services after we have modified this policy will be treated as acceptance of the modified policy.

Contacting Us

We welcome your comments regarding this policy. If you have any questions or concerns regarding this policy or ARMS Reliability's privacy practices, or if wish to request access or make amendments to your personal information, please contact us by sending an email to ARMS Reliability's privacy officer at